KB Home has a passion for putting the customer at the center of everything they do. 

As simple as it is rare, they listen to you, they devote their attention in full. They think hard. They do all that first. And then, they build. Not just anyone’s house. Your house. A home that feels like a reflection.

Because unlike so many companies, who build and sell and call it a day - KB Home sees you.

The new brand platform, “We See You,” is designed to showcase the company’s focus on delivering on its vision to be the most customer obsessed homebuilder in the world. Through emotional storytelling, “We See You” reinforces KB Home’s distinctive approach in the new-home residential market. 

In our first video campaign to bring the “We See You” platform to life, we tell the universal tale of a young girl who is reluctant to move to a new home. This film spotlights how the KB team partners with her parents to ease the young girl’s transition to a new beginning. 

Our goal? Shift KB Home’s perception from being an “acceptable” to the most “sought-after” homebuilder brand. 

The work includes CTV, OLV, and social, running across all KB Home markets nation wide.