The big red bow is BACK.
Let the festivities begin.
This year marks Lexus' 25th December Sales Event. That sure is a lot of Decembers to remember.
The 2024 Lexus December Sales Event brings a stocking full of new memories. Running now through January 2nd, this year we brought back a hit from last year, “Stranded”, and created two new spots, “Letter” and “Forecast”.
2024 December to Remember: Letter
2024 December to Remember: Forecast
2024 December to Remember: Stranded
In “Letter”, a family understands how important a certain letter delivery is to a girl and goes to great lengths to make sure her holiday wish comes true. In “Forecast”, a meteorologist, thinking he has to spend a lonely Christmas alone, is surprised when his extended family braves a severe snowstorm to bring the festivities to him.
The takeover continues with audio, print, OOH, and some unforgettable collaborations. This year, the team is working with TikTok influencers to produce and share social content that highlights unique Lexus creations. The content will be repurposed on Lexus-owned social channels and boosted with paid media. One of our influencers, @cakesbymarian, will showcase her edible Lexus RX creation, complete with a large red bow.