Reimagining
Small Business Communications
w/Comcast Business
In a vibrant celebration of Chicago's dynamic small businesses, we partnered with Comcast Business to create a captivating campaign that turned the city into a series of larger than life moments! Massive smartphone statues, adorned with stunning designs from local artists and the logos of neighborhood businesses, sprang up in bustling areas, drawing curious eyes and eager entrepreneurs alike.
Each statue featured neighborhood business logos to celebrate the city's small businesses, encouraging entrepreneurs to gain advice and tips, enter a sweepstakes and, of course, sign up for Comcast Business mobile services.
The campaign is a shining example of how agile, effective, and captivating Team One’s Experiential work can be. With placements across public relations, paid social media, a sweepstakes for small business owners, direct mail, and street teams on the ground, Mobile made SmARTer showed in the places that mattered to small business owners.