WE ARE ARCHITECTS OF ASPIRATION.

We have tools and methods that we apply to build one-of one brands.

global affluent tribe

Team One’s proprietary study of the values and aspirations of the modern affluent.

Since 2010, we have been studying this influential audience to deeply understand what drives them and how they aspire to live.


Through multi-year surveys, interviews, ethnographic and semiotic studies, we help our clients leverage these insights to create more impactful communications and experiences that earn premium pricing and build brand loyalty in a complex and ever-changing world.



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building blocks of aspiration

The Foundations of Premium And Luxury Experiences.

Since its democratization, the proliferation of the word “luxury,” which has been misused to describe common goods and services, has created confusion in the marketplace.
 
In response, we aimed to create more clarity by conducting research to define the essential building blocks for brands that aim higher to authentically deliver premium and irreplaceable experiences.

the legacy lab

Building A Long-Term Brand To Stand Out in a Short-Term World.

Team One’s award-winning platform focused on the dynamics of sustaining aspiration: Building Long-Term Brands to Stand Out in a Short-Term World.

 

Launched in 2012, The Legacy Lab is an award-winning research lab, strategic consultancy and publishing platform focused on exploring the dynamics of long-term brand building in a short-term world. Our team collaborates with ambitious leaders who aim to keep their brands enduringly unique, inspiring, and influential—even as the times, technology and competition change around them.

Integrated Capabilities

As Architects of Aspiration, we build fully integrated systems to reach affluents with the scale and speed that this highly influential audience demands. As such, we have the deepest, most integrated capabilities of any premium brand agency in the world.

  • Channel Planning
    Media Planning
    Media Buying
    DMP, DSP + Programmatic Management
    Paid Search
    Paid Social
    Media Analytics + Reporting + Optimization

  • Communication Strategy
    Social Media Community Management
    Content Creation
    Public Relations + Influencer Marketing

  • Adobe Experience Manager
    Website Design + Build
    App + Program Development
    Digital Strategy
    Content Mapping
    SEO/SEM
    UX
    Virtual And Augmented Reality
    Artificial Intelligence Lab
    Dev Studio
    QA
    Campaign Tracking And Analytics
    Hyper-Personalized Content Delivery Studio

  • Fabrication Lab
    Product Design
    Packaging
    Branding Systems

  • Virtual Reality
    Augmented Reality
    360 Video
    3D + Data Rendering
    VFX

  • Event Strategy + Design
    Sponsorship Negotiation
    Onsite Event Management
    Event Activation + Materials

  • Brand Planning + Positioning
    Context + Communication Planning
    Research
    Analytics

  • Data Strategy
    AI / Data Science
    Advanced Analytics
    Data Engineering
    Brand, Product, Market Intelligence
    Audience Profiling, Modeling & Segmentation

  • Sales Channel Programs
    Account-Based Marketing
    Lead Generation
    Partner Co-Marketing Support & Engagement
    Content Marketing
    Messaging Strategy & Execution
    Sales Training / Incentive Programs
    Field Marketing & Sales Support

  • Data Modeling
    Segmentation Mapping
    Personalized Website And Content Delivery
    Direct Mail + Email

  • Idea Platforms
    Creative + Campaign Development
    Integrated Production
    Full-Service Multimedia Studio