Team One’s proprietary study of the values and aspirations of the modern affluent.
Since 2010, we have been studying this influential audience to deeply understand what drives them and how they aspire to live.
Through multi-year surveys, interviews, ethnographic and semiotic studies, we help our clients leverage these insights to create more impactful communication and experiences that earn premium pricing and build brand loyalty in a complex and ever-changing world.
2025 Global Affluent
Collective Report
From building High Net Worth to pursuing High Life Worth
The Global Affluent Collective is a wealthy global community connected more by passion than location. Despite increasingly volatile times, this influential cohort is translating their personal wealth into personal worth. Our latest data confirms this pivotal transformation.
The Worth Revolution
This report explores four interconnected dimensions of the worth revolution:
How the Global Affluent Collective has transformed from pursuing wealth to cultivating worth
The three aspirations that define a worthwhile life for the Collective
How this Worth-mindset is reshaping consumption in key categories
What these changes mean for brands seeking relevance with this influential community
Through the report, we reveal how the Collective is creating a new blueprint for meaningful living that will influence mainstream aspirations for decades to come.
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