The Ritz-Carlton, Maui has undergone an extensive renovation. To generate awareness, Team One developed a launch campaign to position the property as a Hawaiian escape unlike any other. By leaning into its special location in Kapalua, the new campaign celebrates the resort’s unique offerings by shifting the perspective from guest to nature. The regenerative, adventurous, and luxurious qualities of The Ritz-Carlton, Maui are told through the elements that surround and make up the hotel. The property comes alive with fire that appears to dance and water that seems to giggle, while whales and birds marvel at how guests have been restored to their natural states.

Restore yourself to the wild.