In our first-ever ground-up campaign with Metabo HPT, an industry leader in power tools, we help a new generation of pros “Get To It.”
Metabo HPT has sky-high ambitions and an eagerness to challenge the status quo. Ultimately, they sought a connection with a new generation of pro tool users and had the brand cachet to make it happen.
They were looking for experts to help launch their products in a fresh way, connect with a new generation of professional tool users, and build brand worth that rises above the category. Cue Team One.
Our strategy, creative, and media teams honed in on what separates Metabo HPT. In a sea of ubiquitous power and durability claims, Metabo HPT stands out as an authentic brand for those who get it and aren’t afraid to go their own way.
“Get To It” is dedicated to the new generation of craftsmen, affectionately known as “Strivers”. They don’t let the “way it’s been done” get in the way of “the best way to do it”. With a mix of CTV, digital banners, influencers, and social media (both paid and organic), the campaign highlights new products while also stepping outside the category’s sea of sameness, building brand worth that rises above the category entirely.