Lexus electrified means a future built around you. As Lexus advances into electrification, drivers remain the priority. We are highlighting the variety of electrified offerings in the Lexus line-up that will elevate any lifestyle, all with the uncompromising luxury and craftsmanship Lexus is known for. 

This campaign has been brought to life through TV, social, print, media partnerships, out of home, PR and .com. 

At the center of our campaign are our electrified vehicles: hybrids, plug-in hybrids, and all-electric. Lexus understands that different people have different electrified needs, which is why we are educating and celebrating the variety of offerings Lexus has.