WE ARE ARCHITECTS OF ASPIRATION.
We have tools and methods that we apply to build one-of one brands.
Team One’s proprietary study of the values and aspirations of the modern affluent.
Since 2010, we have been studying this influential audience to deeply understand what drives them and how they aspire to live.
Through multi-year surveys, interviews, ethnographic and semiotic studies, we help our clients leverage these insights to create more impactful communications and experiences that earn premium pricing and build brand loyalty in a complex and ever-changing world.
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The Foundations of Premium And Luxury Experiences.
Since its democratization, the proliferation of the word “luxury,” which has been misused to describe common goods and services, has created confusion in the marketplace.
In response, we aimed to create more clarity by conducting research to define the essential building blocks for brands that aim higher to authentically deliver premium and irreplaceable experiences.
Building A Long-Term Brand To Stand Out in a Short-Term World.
Team One’s award-winning platform focused on the dynamics of sustaining aspiration: Building Long-Term Brands to Stand Out in a Short-Term World.
Launched in 2012, The Legacy Lab is an award-winning research lab, strategic consultancy and publishing platform focused on exploring the dynamics of long-term brand building in a short-term world. Our team collaborates with ambitious leaders who aim to keep their brands enduringly unique, inspiring, and influential—even as the times, technology and competition change around them.
In response, we aimed to create more clarity by conducting research to define the essential building blocks for brands that aim higher to authentically deliver premium and irreplaceable experiences.
Team One’s award-winning platform focused on the dynamics of sustaining aspiration: Building Long-Term Brands to Stand Out in a Short-Term World.
Launched in 2012, The Legacy Lab is an award-winning research lab, strategic consultancy and publishing platform focused on exploring the dynamics of long-term brand building in a short-term world. Our team collaborates with ambitious leaders who aim to keep their brands enduringly unique, inspiring, and influential—even as the times, technology and competition change around them.
Integrated Capabilities
As Architects of Aspiration, we build fully integrated systems to reach affluents with the scale and speed that this highly influential audience demands. As such, we have the deepest, most integrated capabilities of any premium brand agency in the world.
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Channel Planning
Media Planning
Media Buying
DMP, DSP + Programmatic Management
Paid Search
Paid Social
Media Analytics + Reporting + Optimization -
Communication Strategy
Social Media Community Management
Content Creation
Public Relations + Influencer Marketing -
Adobe Experience Manager
Website Design + Build
App + Program Development
Digital Strategy
Content Mapping
SEO/SEM
UX
Virtual And Augmented Reality
Artificial Intelligence Lab
Dev Studio
QA
Campaign Tracking And Analytics
Hyper-Personalized Content Delivery Studio -
Fabrication Lab
Product Design
Packaging
Branding Systems -
Virtual Reality
Augmented Reality
360 Video
3D + Data Rendering
VFX -
Event Strategy + Design
Sponsorship Negotiation
Onsite Event Management
Event Activation + Materials -
Brand Planning + Positioning
Context + Communication Planning
Research
Analytics -
Data Strategy
AI / Data Science
Advanced Analytics
Data Engineering
Brand, Product, Market Intelligence
Audience Profiling, Modeling & Segmentation -
Sales Channel Programs
Account-Based Marketing
Lead Generation
Partner Co-Marketing Support & Engagement
Content Marketing
Messaging Strategy & Execution
Sales Training / Incentive Programs
Field Marketing & Sales Support -
Data Modeling
Segmentation Mapping
Personalized Website And Content Delivery
Direct Mail + Email -
Idea Platforms
Creative + Campaign Development
Integrated Production
Full-Service Multimedia Studio