KB Home Names Team One as its Strategic and Creative Agency of Record
Team One will oversee strategic positioning and creative strategy to further drive distinctiveness for the KB Home brand in the US market.
KB Home, one of the largest and most recognized homebuilders in the United States, announced that it has appointed Team One, Publicis Groupe’s fully integrated media, digital and communications agency, as its new strategic and creative agency of record. The announcement comes after a competitive agency search.
Team One will oversee strategic positioning and creative strategy to further drive distinctiveness for the KB Home brand in the US market. Acting as an extension of the KB Home marketing team, Team One will impact communication elements including paid media, digital and social media communications, collateral, signage and emerging channels.
Press Coverage Includes:
Campaign U.S.: Movers & Shakers: Whalar, Leo Burnett, Spotify, Meta and more
Adweek AgencySpy: Revolving Door Roundup Agency Moves: BBH, Journey Further, Team One & More
Little Black Book: KB Home Names Team One as Strategic and Creative Agency of Record
RoastBrief: KB HOME NAMES TEAM ONE AS ITS STRATEGIC AND CREATIVE AGENCY OF RECORD
AdForum: KB Home Names Team One as Its Strategic and Creative Agency of Record
