Chateau Ste. Michelle’s “Raise a Glass” Helps Concert-goers Live In The Moment
Team One and Chateau Ste. Michelle are helping music lovers create unforgettable, in-person moments. Around 66% of Americans consider themselves addicted to technology. As a result, more and more young adults are looking to unplug from technology and social media, craving less curated experiences and more real ones. To prevent experiencing life through the phone, this summer popular wine brand Chateau Ste Michelle (CSM) is popping up at Live Nation music venues big and small with a new campaign to encourage all music lovers to 'Raise a Glass' and lower their phones.
Together we’re putting out a call to action with a challenge to all concert goers to unplug from technology and truly be in the moment.
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