LEXUS LIT project

          The Lexus LIT IS sends signals like no car before, thanks to Team One’s idea to wrap it in 41,999 LED lights programmed with dynamic designs, giving it the ability to react to music and movement. This remarkable feat made an already aggressive performance sedan more provocative than ever.

          This incredible achievement earned a featured role in U.K. chart-topping artist Dua Lipa’s new music video for her hit song “Be the One.” The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (Divergent; The Fault in Our Stars) as Dua’s former love.

           

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