LEXUS LC LAUNCH

          The LC debuts during the big game with new moves and a new tagline.

          To celebrate a new era and introduce its new global tagline–“Experience Amazing”–Lexus and Team One created a :30 TV spot for the Lexus LC performance coupe entitled Man and Machine. The bold, contemporary look of the spot, which features freestyle movement artist and dance icon Lil Buck, highlights the LC’s striking lines and shapes. Directed by film and music video veteran Jonas Åkerlund and backed by the new Sia single “Move Your Body” the spot seamlessly intertwines dancer and sheet metal to highlight its theme of a machine inspiring emotion. Another intriguing aspect of the spot is that its copy is voiced by actor Minnie Driver.

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