The House of Häagen-Dazs
Team One and Häagen-Dazs International developed the luxury brand’s largest campaign ever by capturing the sexy yet sophisticated essence of Häagen-Dazs, while establishing the “House of Häagen-Dazs” to convey its philosophy of iconic luxury and superior craftsmanship much in the same way as a fashion house would do.
The multi-channel campaign features superstar and Academy Award nominee Bradley Cooper, and includes integrated advertising across TV, press, outdoor and digital media, as well as throughout the 750 Häagen-Dazs Shops worldwide.
“Seduction” tells a story of playful seduction and ultimate captivation, with a surprising twist. The television commercial was shot at the Zámek Ploskovice estate outside Prague and directed by Hollywood director Allen Hughes. Belgian singer Selah Sue is the seductive voice behind the commercial, performing “Spoonful of Diamonds.”