Team One

The Second Screen: Content Availability December 12, 2012: The second challenge we discussed on the panel “Second Screen Duel: Now It’s Personal” at the OMMA Video conference, was the availability of content. The challenge for programmers is that they are being forced to think about and create content to fill the second screen space at concept phase of show development – which [...] Read more – ‘The Second Screen: Content Availability’.
The Second Screen: Scale November 27, 2012: To continue the Second Screen series, here is the Second Post. (See what I did there). At the OMMA Video conference, held in Los Angeles, we opened the dialogue of our panel “Second Screen Duel: Now It’s Personal” by sharing the challenges that brands face when playing in the second screen space. Randy Shiozaki, [...] Read more – ‘The Second Screen: Scale’.
The Second Screen: Now It’s Personal November 13, 2012: When we launched the first ABC sync app with “Grey’s Anatomy” back in 2011, it was simply a test. In the past year, using a second device while watching television has become the norm, if not second nature, and major advertisers, marketers and media companies have taken notice. Perhaps due to the following [...] Read more – ‘The Second Screen: Now It’s Personal’.
China’s TV Restrictions: The Best Thing to Happen to Advertising? April 2, 2012: Fans celebrating after Li Yuchun won the 2005 version of “Super Girl,” a now-banned talent show similar to “American Idol.” – Courtesy WSJ A recent Daily Beast article regarding the restrictions China has put on their TV programming sheds more light on the pros and cons of the situation. Here’s a quick summary from [...] Read more – ‘China’s TV Restrictions: The Best Thing to Happen to Advertising?’.
Pitch Perfect August 15, 2011: To build their first ever supercar, Lexus threw out its rulebook. Team One did the same when leveraging this limited edition masterpiece. Read more – ‘Pitch Perfect’.
See Music August 12, 2011: John Legend, Elvis Costello and Diana Krall described what it felt like to “see” their favorite music, thanks to the Mark Levinson speakers found in a Lexus. Read more – ‘See Music’.
ES – Cards August 10, 2011: Not just a TV production, but a production, period. This house of cards took days to build atop the Lexus ES, a car so quiet it didn’t disturb construction once. Read more – ‘ES – Cards’.
ES – Slice: Behind every detail, there’s a detail. What better way to show it than to slice a real ES into sections? No CG. Just very powerful saws. Read more – ‘ES – Slice’.
Häagen-Dazs: The only thing more exciting than watching grass grow? Waiting for your ice cream to melt. This spot captures that torment. In a good way. Read more – ‘Häagen-Dazs’.
LS – Deep Snow: This spot for the Lexus LS proves that in the right hands, all-wheel drive can be classy. Read more – ‘LS – Deep Snow’.
LS – Turntable: The 12 world’s firsts found in the Lexus LS, communicated in all their glory. Branded retail at its finest. Read more – ‘LS – Turntable’.
Boost Mobile August 7, 2011: When launching their pre-paid phones to a young target audience in the US, Boost Mobile started with a complete lack of awareness and no positioning. Oh, and they expected to sell 100,000 phones in four months. Read more – ‘Boost Mobile’.
Music Track August 5, 2011: We need to write copy for here. Read more – ‘Music Track’.
MILESTONES July 28, 2011: When Lexus launched its first hybrid in 2004, Facebook didn’t exist, and more people had landlines than cell phones. Read more – ‘MILESTONES’.