Team One Advertising

SANTA’S ON MY TELEVISION AGAIN. IT MUST BE THE HOLIDAYS. December 14, 2012: When I think about advertising campaigns during the Holidays three words come to mind: Enough. Enough. Enough. More specifically—Is it late enough? Is it relevant enough? And is it different enough? Late Enough. Too early is worse than too late. People’s lives are busy. Very busy. And seasonal advertising that overlaps really compounds that. [...] Read more – ‘SANTA’S ON MY TELEVISION AGAIN. IT MUST BE THE HOLIDAYS.’.
The Second Screen: Content Availability December 12, 2012: The second challenge we discussed on the panel “Second Screen Duel: Now It’s Personal” at the OMMA Video conference, was the availability of content. The challenge for programmers is that they are being forced to think about and create content to fill the second screen space at concept phase of show development – which [...] Read more – ‘The Second Screen: Content Availability’.
Anaheim Ducks Tap Team One USA for Modern, Premium Expertise November 30, 2012: The NHL Anaheim Ducks partnered with Team One to create an awareness campaign for the Premium Seating Experience, which includes a year-round entertainment selection in Orange County, with the Ducks at the core of the offering. For the last 25 years, Team One has monitored the trends and development of the [...] Read more – ‘Anaheim Ducks Tap Team One USA for Modern, Premium Expertise’.
The Second Screen: Scale November 27, 2012: To continue the Second Screen series, here is the Second Post. (See what I did there). At the OMMA Video conference, held in Los Angeles, we opened the dialogue of our panel “Second Screen Duel: Now It’s Personal” by sharing the challenges that brands face when playing in the second screen space. Randy Shiozaki, [...] Read more – ‘The Second Screen: Scale’.
Neither Wind Nor Rain Nor Sleet Nor Sandy: An Insanely Great Ad:Tech in the Big Apple November 16, 2012: It’s been years since I was last at an Ad:Tech conference. In fact, if I’m not mistaken, the last one I attended was around 2006 in San Francisco. This was just before the downturn but you could feel the winds of change coming. The conference was relatively sparse and the material largely recycled. [...] Read more – ‘Neither Wind Nor Rain Nor Sleet Nor Sandy: An Insanely Great Ad:Tech in the Big Apple’.
The Second Screen: Now It’s Personal November 13, 2012: When we launched the first ABC sync app with “Grey’s Anatomy” back in 2011, it was simply a test. In the past year, using a second device while watching television has become the norm, if not second nature, and major advertisers, marketers and media companies have taken notice. Perhaps due to the following [...] Read more – ‘The Second Screen: Now It’s Personal’.
Finding Inspiration November 2, 2012: Finding inspiration before the last spot, on the last day, and the last plane out. There have been more imposing presentation settings before. Being the incumbent when the account is in review, showing creative to a client that your agency had fired in his previous position, both being true at the same time (actual [...] Read more – ‘Finding Inspiration’.
Who’s At Team One This Week: Steve Fine October 12, 2012: Team Oners got an inside look at the legendary photography of Sports Illustrated through the lens of longtime Director of Photography, Steve Fine. Steve showed us some of the most iconic pictures from the past 58 years of SI as well as those from more recent events, like the 2012 Summer Olympic Games. While [...] Read more – ‘Who’s At Team One This Week: Steve Fine’.
From the Intern’s Desk: Retractable Badge = Power July 25, 2012: As my fifth week comes to a close, I feel confident reflecting upon my time as an intern thus far. And by “confident” I mean this article has been posted under another intern’s name. (Kidding…Obviously!) On my first day I arrived excessively early and full of new-job jitters, extremely excited for what [...] Read more – ‘From the Intern’s Desk: Retractable Badge = Power’.
Cannes You Do the Cannes-Cannes? June 28, 2012: PRONOUNCE IT LIKE WHAT BEER COMES IN: CAN For almost 6 decades, the Cannes Lions Awards have set the standard for excellence in creative communications, and each year the advertising industry descends on the sleepy fishing town. Our very own chief creative officer and president (Chris and Paul, for those who don’t [...] Read more – ‘Cannes You Do the Cannes-Cannes?’.
Giving Back, It’s What We Do – Now You Can Too! June 12, 2012: Team One stresses the importance of giving back to our community and we embrace the ability to do so in a supportive work environment (and during work hours, just sayin’). Felton School, located in nearby Lennox, CA, is an elementary school that Team One has been partnering with for more than 15 years. [...] Read more – ‘Giving Back, It’s What We Do – Now You Can Too!’.
Everyone Is Accountable May 15, 2012: From the donut-making station (those exist?!) to the Mickey Mouse-shaped ice cream bars (I just had one. I didn’t even finish it. Promise), Disney knows how to ruin diets. A few extra calories were definitely worth the sheer amount of information that was shared at Mashable’s annual conference. To regurgitate all that I learned [...] Read more – ‘Everyone Is Accountable’.
Sports Illustrated Swimsuit: Surprises Around Every Curve April 19, 2012: We knew from the start that a marketing partnership with the legacy franchise Sports Illustrated Swimsuit would have its advantages. Having wrapped the successful Lexus GS launch as a part of this year’s issue, it’s fair to say we have many new fans of SI Swimsuit here at Team One. I spent time viewing [...] Read more – ‘Sports Illustrated Swimsuit: Surprises Around Every Curve’.
Great Place to Work? Ask Our Employees March 26, 2012: Team One was recently named #12 in Ad Age’s annual list of Best Places to Work in Marketing and Media Read more – ‘Great Place to Work? Ask Our Employees’.
Perfect Is the Enemy of Done February 9, 2012: The words stopped me in my tracks. I had never heard this adage before. I don’t remember the circumstances, but I do remember the impact it had the moment my friend blurted it out at me. Read more – ‘Perfect Is the Enemy of Done’.
Finding Jod December 15, 2011: Two Team One talent recruiters working together to fill an important role - xD Director. This is the story of how Susanna and Stephanie found a way to partner and work together to find talent. Read more – ‘Finding Jod’.
The Mustached Men of Movember November 30, 2011: Together these 'stached bros have raised over $1,500 for men's cancer awareness initiatives. They even got a nice little nod from MSNBC. Bravo, gentlemen! Read more – ‘The Mustached Men of Movember’.
How Analog People Stay Happy Inside a Digital World November 22, 2011: Rishad Tobaccowalla found a way to see inside my brain and was kind enough to answer some of my most pressing concerns about life in the digital age. Read more – ‘How Analog People Stay Happy Inside a Digital World’.
Mark Barden from eatbigfish: Five Principles for Challenging Competitiors November 3, 2011: Last month, we had the good fortune of visiting with Mark Barden, partner with eatbigfish, one of the world's smartest brand and design consultancies. Here's his attempt at summarizing his fantastic one hour presentation into 90 seconds. Read more – ‘Mark Barden from eatbigfish: Five Principles for Challenging Competitiors’.
How 15 Art Students Inspired a Global Advertising Agency September 29, 2011: We love our jobs. But to be honest, sometimes we feel our work space could be more inspiring (who doesn’t, right?). Instead of new color swatches, bean bags and posters, we tapped an entirely new resource to help us rethink our office. Read more – ‘How 15 Art Students Inspired a Global Advertising Agency’.