Team One Advertising

Facebook Rolls Out News Feed Redesign March 8, 2013: Yesterday, Facebook revealed the first major redesign of Newsfeed in four years, emphasizing visual content and providing users with the options to filter what they see according to different categories, like Music, Photos, Games, and Close Friends. While users will be happy to exercise more control over their Facebook experience, the reaction from advertisers has [...] Read more – ‘Facebook Rolls Out News Feed Redesign’.
Clinging to Vine February 7, 2013: In only two short weeks since launch, Vine, the new social video service from Twitter, has received considerable accolades and has been an impressive new platform for social creativity. Despite some early skepticism, Vine is positioned to take the top spot in the social video realm due to its surprising simplicity and potential for [...] Read more – ‘Clinging to Vine’.
We’ve Seen Facebook Graph Search and… Whoa, Just Whoa. January 22, 2013: Let me preface what I’m about to type by saying that I’m a huge believer in Facebook’s freedom to monetize its platform and appease its shareholders. For better or worse, the internet is an icon of capitalism. The problem for Facebook is that most of its users don’t see it that way, which is [...] Read more – ‘We’ve Seen Facebook Graph Search and… Whoa, Just Whoa.’.
The Second Screen: Content Availability December 12, 2012: The second challenge we discussed on the panel “Second Screen Duel: Now It’s Personal” at the OMMA Video conference, was the availability of content. The challenge for programmers is that they are being forced to think about and create content to fill the second screen space at concept phase of show development – which [...] Read more – ‘The Second Screen: Content Availability’.
The Second Screen: Scale November 27, 2012: To continue the Second Screen series, here is the Second Post. (See what I did there). At the OMMA Video conference, held in Los Angeles, we opened the dialogue of our panel “Second Screen Duel: Now It’s Personal” by sharing the challenges that brands face when playing in the second screen space. Randy Shiozaki, [...] Read more – ‘The Second Screen: Scale’.
The Second Screen: Now It’s Personal November 13, 2012: When we launched the first ABC sync app with “Grey’s Anatomy” back in 2011, it was simply a test. In the past year, using a second device while watching television has become the norm, if not second nature, and major advertisers, marketers and media companies have taken notice. Perhaps due to the following [...] Read more – ‘The Second Screen: Now It’s Personal’.
The future is mobile. Except when Kevin Systrom says otherwise. November 6, 2012: Monday morning, Instagram introduced web profiles, its first ever desktop presence for the insanely popular mobile app. Read more – ‘The future is mobile. Except when Kevin Systrom says otherwise.’.
Digital Politics 2012 November 5, 2012: The final countdown to Election Day 2012 has begun, and our nation once again prepares to elect the individual who will lead us through the next 4 years. Of course, as seems to be the case with every major election in modern times, our media channels and information sources have seen a flood of politically [...] Read more – ‘Digital Politics 2012’.
Facebook’s Power Gives Me Goosebumps June 26, 2012: I love Facebook. I do. I use it all day long – for work, because as a Community Manager I need to know when changes happen; and for fun, to catch up with family and stalk old friends. I think it’s brilliant for brands to use Facebook as their central digital hub. [...] Read more – ‘Facebook’s Power Gives Me Goosebumps’.
Shopping Reinvented May 30, 2012: I’m in my 30′s with a wife, a mortgage and kid #1 due this August. A few months ago when discussing Junior’s nursery, I told The Wife to take the lead on the project, since I’ve been told numerous times that I know nothing about design and style. She smiled and said, “All we’ll need [...] Read more – ‘Shopping Reinvented’.
Everyone Is Accountable May 15, 2012: From the donut-making station (those exist?!) to the Mickey Mouse-shaped ice cream bars (I just had one. I didn’t even finish it. Promise), Disney knows how to ruin diets. A few extra calories were definitely worth the sheer amount of information that was shared at Mashable’s annual conference. To regurgitate all that I learned [...] Read more – ‘Everyone Is Accountable’.
5 Reasons We Love the New YouTube Channels Design January 18, 2012: Changes coming to the site over the next six weeks are anticipated to massively shake-up and improve its user experience. Read more – ‘5 Reasons We Love the New YouTube Channels Design’.
Getting to Know China’s Social Media Sites January 17, 2012: Today’s Ad Age announcement of WPP Group’s purchase of Chinese social media analytics firm CIC was another reminder that no matter how restrictive the Chinese government is (in 2010, over 1,000,000 articles were censored), China’s digital and social media channels are important to all global brands, including those of our clients (61% of Chinese social network [...] Read more – ‘Getting to Know China’s Social Media Sites’.
How Analog People Stay Happy Inside a Digital World November 22, 2011: Rishad Tobaccowalla found a way to see inside my brain and was kind enough to answer some of my most pressing concerns about life in the digital age. Read more – ‘How Analog People Stay Happy Inside a Digital World’.
Getting into Google+ November 8, 2011: Yesterday was a proud day for our little team at Team One. Within hours, we were able to get up and running a pretty slick brand Google+ page for Lexus. Read more – ‘Getting into Google+’.
Mark Barden from eatbigfish: Five Principles for Challenging Competitiors November 3, 2011: Last month, we had the good fortune of visiting with Mark Barden, partner with eatbigfish, one of the world's smartest brand and design consultancies. Here's his attempt at summarizing his fantastic one hour presentation into 90 seconds. Read more – ‘Mark Barden from eatbigfish: Five Principles for Challenging Competitiors’.
Yes, You Can Save a Life With Your Cell Phone October 18, 2011: When you donate your used phones and electronics through the Phone2Food program, they’ll donate the proposed buyback value directly to UNICEF to help fight the catastrophic famine happening right now in East Africa. Read more – ‘Yes, You Can Save a Life With Your Cell Phone’.
Creating a Culture of Firsts: @Lexus Tops 200k Twitter Followers September 27, 2011: It's not by accident we've achieved visibility as one of the most engaged brands on Twitter. But we are most certainly grateful. Read more – ‘Creating a Culture of Firsts: @Lexus Tops 200k Twitter Followers’.
The Chinese Social Media Universe September 6, 2011: As if Facebook, Twitter, Google+ and the never-ending gamut social networks here in the U.S. and elsewhere weren't enough to keep up with, in case you haven't noticed, China is developing a social media universe of its own. Good thing we're part of a global network. Read more – ‘The Chinese Social Media Universe’.
NORTHERN TRUST OPEN July 18, 2011: How do you build attendance for an event in a city packed with must-attend events? Read more – ‘NORTHERN TRUST OPEN’.