Team One Advertising

Who’s at Team One This Week: Joe Pine May 20, 2013: What do Hard Rock Café, REI, and the Cerritos Library have in common? They have all mastered the art of the experience – the notion that consumers are increasingly buying experiences rather than goods or commodities Acclaimed author and speaker Joe Pine recently graced our halls as the May Innovation Series speaker, and spoke [...] Read more – ‘Who’s at Team One This Week: Joe Pine’.
Tips from a (kinda, sorta) Newbie February 14, 2013: Making the transition from a mid-sized PR agency to Team One made me realize that there were many things I had yet to learn. Knowing that there was an adjusting period for me and the fact that we had 126 new hires and 35 jobs created in 2012, mine being one of them, I thought [...] Read more – ‘Tips from a (kinda, sorta) Newbie’.
From Boston to LA: Team One welcomes Creative Director Jesse Blatz January 22, 2013: Team One creative team continues to grow with the addition of Creative Director Jesse Blatz. Blatz hails from Mullen Boston, where he was an integral part of the creative leadership. He was instrumental in winning the Zappos.com account during a highly competitive review that included over a hundred agencies. He also led jetBlue’s colorful You Above [...] Read more – ‘From Boston to LA: Team One welcomes Creative Director Jesse Blatz’.
Making The Holidays Mean More: Day of Good 2012 December 19, 2012: At Team One, we know the holidays are not as much about opening gifts as they are about opening our hearts. Team One’s annual Day of Good has become a cherished tradition that we look forward to each holiday season. This year was bigger and better than ever! With the addition of our fields [...] Read more – ‘Making The Holidays Mean More: Day of Good 2012’.
SANTA’S ON MY TELEVISION AGAIN. IT MUST BE THE HOLIDAYS. December 14, 2012: When I think about advertising campaigns during the Holidays three words come to mind: Enough. Enough. Enough. More specifically—Is it late enough? Is it relevant enough? And is it different enough? Late Enough. Too early is worse than too late. People’s lives are busy. Very busy. And seasonal advertising that overlaps really compounds that. [...] Read more – ‘SANTA’S ON MY TELEVISION AGAIN. IT MUST BE THE HOLIDAYS.’.
Who’s at Team One This Week: Ian Cartabiano December 11, 2012: A bonus Innovation Speaker Series this week brings us Ian Cartabiano, Studio Chief Designer at Calty Design, just in time for the holidays (I wonder how many people added some of Calty’s masterpieces to their Christmas List). Cartabiano has had a “dangerous addiction to cars” since childhood. Even at the early age of 8, [...] Read more – ‘Who’s at Team One This Week: Ian Cartabiano’.
Who’s At Team One This Week: Peter Coughter November 27, 2012: Everything is a Presentation After a brief hiatus, the Innovation Speaker Series is back in action at Team One. And what better way to start than with a visit from Peter Coughter—VCU Brandcenter professor and author of The Art of the Pitch. Coughter spent over an hour walking through a number of best [...] Read more – ‘Who’s At Team One This Week: Peter Coughter’.
Neither Wind Nor Rain Nor Sleet Nor Sandy: An Insanely Great Ad:Tech in the Big Apple November 16, 2012: It’s been years since I was last at an Ad:Tech conference. In fact, if I’m not mistaken, the last one I attended was around 2006 in San Francisco. This was just before the downturn but you could feel the winds of change coming. The conference was relatively sparse and the material largely recycled. [...] Read more – ‘Neither Wind Nor Rain Nor Sleet Nor Sandy: An Insanely Great Ad:Tech in the Big Apple’.
Finding Inspiration November 2, 2012: Finding inspiration before the last spot, on the last day, and the last plane out. There have been more imposing presentation settings before. Being the incumbent when the account is in review, showing creative to a client that your agency had fired in his previous position, both being true at the same time (actual [...] Read more – ‘Finding Inspiration’.
Who’s At Team One This Week: Steve Fine October 12, 2012: Team Oners got an inside look at the legendary photography of Sports Illustrated through the lens of longtime Director of Photography, Steve Fine. Steve showed us some of the most iconic pictures from the past 58 years of SI as well as those from more recent events, like the 2012 Summer Olympic Games. While [...] Read more – ‘Who’s At Team One This Week: Steve Fine’.
From the Intern’s Desk: Retractable Badge = Power July 25, 2012: As my fifth week comes to a close, I feel confident reflecting upon my time as an intern thus far. And by “confident” I mean this article has been posted under another intern’s name. (Kidding…Obviously!) On my first day I arrived excessively early and full of new-job jitters, extremely excited for what [...] Read more – ‘From the Intern’s Desk: Retractable Badge = Power’.
News from Team One Central: Knocking Parkinson’s Out of the Park July 3, 2012: When Team One Central presented Lexus the opportunity to partner with White Sox Radio, they jumped at the chance. Not only are they able to get their advertising message out, they are also able to support White Sox second baseman Gordon Beckham and his “Out of the Park” Foundation. Throughout the baseball season, [...] Read more – ‘News from Team One Central: Knocking Parkinson’s Out of the Park’.
Giving Back, It’s What We Do – Now You Can Too! June 12, 2012: Team One stresses the importance of giving back to our community and we embrace the ability to do so in a supportive work environment (and during work hours, just sayin’). Felton School, located in nearby Lennox, CA, is an elementary school that Team One has been partnering with for more than 15 years. [...] Read more – ‘Giving Back, It’s What We Do – Now You Can Too!’.
Mobile Mondays May 14, 2012: The way we experience the web is changing. One day per week a few of us have agreed to access the web only through smart phones and tablets. No desktop browsers, no execuse. Read more – ‘Mobile Mondays’.
Great Place to Work? Ask Our Employees March 26, 2012: Team One was recently named #12 in Ad Age’s annual list of Best Places to Work in Marketing and Media Read more – ‘Great Place to Work? Ask Our Employees’.
Habitat for Humanity March 14, 2012: Team One recently participated in our first-ever build day with the non-profit organization Habitat for Humanity. Habitat has always been an important part of my life. I served as chapter president in high school where we built four homes over the course of two years. I strongly support the organization’s efforts to operate under a [...] Read more – ‘Habitat for Humanity’.
Maintaining a Philanthropic Partnership: Team One Atlanta and Atlanta Children’s Shelter February 9, 2012: We were inspired by the entire “Holiday House” experience and by our ability to give back to those less fortunate. We look forward to volunteering for next year’s event and making the 2012 holidays a season to remember for all of us. Read more – ‘Maintaining a Philanthropic Partnership: Team One Atlanta and Atlanta Children’s Shelter’.
Perfect Is the Enemy of Done: The words stopped me in my tracks. I had never heard this adage before. I don’t remember the circumstances, but I do remember the impact it had the moment my friend blurted it out at me. Read more – ‘Perfect Is the Enemy of Done’.
We’ve Got “The Real Mad Men & Women of the South Bay” February 8, 2012: We are extremely proud to share that Team One is featured in the February/March issue of Southbay magazine. Read more – ‘We’ve Got “The Real Mad Men & Women of the South Bay”’.
“What if the holidays, perhaps, mean a little bit more”: Our Day of Good December 21, 2011: Every holiday season Team One follows a tradition of spending a “Day of Good,” lending a hand to local charities Read more – ‘“What if the holidays, perhaps, mean a little bit more”: Our Day of Good’.
A Soldier’s Gift from Team One Chicago December 18, 2011: Chicago is a sporting town, no doubt about it, so when one of our Lexus clients asked me to help them out with a recent request from an employee, I knew it would be for NHL or NFL tickets. Read more – ‘A Soldier’s Gift from Team One Chicago’.
Finding Jod December 15, 2011: Two Team One talent recruiters working together to fill an important role - xD Director. This is the story of how Susanna and Stephanie found a way to partner and work together to find talent. Read more – ‘Finding Jod’.
The Mustached Men of Movember November 30, 2011: Together these 'stached bros have raised over $1,500 for men's cancer awareness initiatives. They even got a nice little nod from MSNBC. Bravo, gentlemen! Read more – ‘The Mustached Men of Movember’.
How Analog People Stay Happy Inside a Digital World November 22, 2011: Rishad Tobaccowalla found a way to see inside my brain and was kind enough to answer some of my most pressing concerns about life in the digital age. Read more – ‘How Analog People Stay Happy Inside a Digital World’.
Mark Barden from eatbigfish: Five Principles for Challenging Competitiors November 3, 2011: Last month, we had the good fortune of visiting with Mark Barden, partner with eatbigfish, one of the world's smartest brand and design consultancies. Here's his attempt at summarizing his fantastic one hour presentation into 90 seconds. Read more – ‘Mark Barden from eatbigfish: Five Principles for Challenging Competitiors’.
This Is How You Do Halloween October 31, 2011: From our inaugural T1 Punkin' Chunkin' Throwdown (video above) to our massively attended pie-eating contest and costume contest (Facebook photo album), the spirits have been spooky all day here at Team One. Read more – ‘This Is How You Do Halloween’.
Yes, You Can Save a Life With Your Cell Phone October 18, 2011: When you donate your used phones and electronics through the Phone2Food program, they’ll donate the proposed buyback value directly to UNICEF to help fight the catastrophic famine happening right now in East Africa. Read more – ‘Yes, You Can Save a Life With Your Cell Phone’.
Jod Kaftan Joins Team One as Experience Design Director October 17, 2011: Team One has hired Jod Kaftan as its Director of Experience Design, beginning November 1. The addition of Kaftan continues the agency’s spell of digital creative growth for accounts across its roster. Read more – ‘Jod Kaftan Joins Team One as Experience Design Director’.
With a Little Help From Our Friends: Team One Raises Over $9,000 for AIDS Walk L.A. October 14, 2011: Team One just raised more than $9,000 for AIDS Walk L.A. A huge thank you to all who supported! Read more – ‘With a Little Help From Our Friends: Team One Raises Over $9,000 for AIDS Walk L.A.’.
How 15 Art Students Inspired a Global Advertising Agency September 29, 2011: We love our jobs. But to be honest, sometimes we feel our work space could be more inspiring (who doesn’t, right?). Instead of new color swatches, bean bags and posters, we tapped an entirely new resource to help us rethink our office. Read more – ‘How 15 Art Students Inspired a Global Advertising Agency’.
Team One Strengthens Commitment to Atlanta Children’s Shelter September 12, 2011: Furthering the agency’s nationwide commitment to philanthropy, Team One’s Atlanta field office has established a monthly volunteer partnership with the Atlanta Children’s Shelter. The shelter holds staff meetings on the final Wednesday of each month, which is when Team One employees will assume the role of day-long caretakers for its resident children. Read more – ‘Team One Strengthens Commitment to Atlanta Children’s Shelter’.
The Chinese Social Media Universe September 6, 2011: As if Facebook, Twitter, Google+ and the never-ending gamut social networks here in the U.S. and elsewhere weren't enough to keep up with, in case you haven't noticed, China is developing a social media universe of its own. Good thing we're part of a global network. Read more – ‘The Chinese Social Media Universe’.
My Lexus Perfect Putt Video August 26, 2011: Who doesn’t love a viral YouTube video? Especially one that features YOU? Team One helped Lexus design a whole new kind of lead generation technique for the 2011 U.S. Open that was not only great fun, and an easy way to collect guest information. Read more – ‘My Lexus Perfect Putt Video’.
T1LA Summer Fun Day August 15, 2011: Yep, so the above Tweet pretty much sums it up. Last Thursday, we turned the computers off, canceled all meetings (well, not the really, really important ones), locked our doors and headed to Hermosa Beach for a good old-fashioned singing contest. To see the rest of the totally PG-13 photos, visit our Facebook album. [...] Read more – ‘T1LA Summer Fun Day’.
Always Launching, Always in Beta: This is not a finished site, this is far from it. This is our new beta site Read more – ‘Always Launching, Always in Beta’.
T.O.G. Opening Exhibit July 26, 2011: On July 19th 2011, TOG [Team One Gallery] opened with its first art show. Read more – ‘T.O.G. Opening Exhibit’.
Highlights from thinkLA’s “Brands & Bands” Forum July 25, 2011: Team One Account Director Nathan Smith moderated last week’s thinkLA “Brands and Bands” panel. Presented from the historic Studio Room A at Hollywood’s Capitol Records, discussions centered around how advertisers are working with labels and musicians to identify mutually beneficial partnerships that positively advance all marketing objectives. Participating on the panel were Dax Kimbrough [...] Read more – ‘Highlights from thinkLA’s “Brands & Bands” Forum’.
Team One Adds to Creative Talent, Hires David DeRoma and Eric Arnold: Perhaps creating one of its most dynamic new creative pairings, Team One has hired the creative team of David DeRoma and Eric Arnold. Read more – ‘Team One Adds to Creative Talent, Hires David DeRoma and Eric Arnold’.