Team One Advertising

Who’s at Team One This Week: Joe Pine May 20, 2013: What do Hard Rock Café, REI, and the Cerritos Library have in common? They have all mastered the art of the experience – the notion that consumers are increasingly buying experiences rather than goods or commodities Acclaimed author and speaker Joe Pine recently graced our halls as the May Innovation Series speaker, and spoke [...] Read more – ‘Who’s at Team One This Week: Joe Pine’.
Team One Launches Mystery Trailer for The Bureau: XCOM Declassified May 6, 2013: Conspiracy. We love it. Team One created a new trailer for 2K Games and 2K Marin’s launch of The Bureau: XCOM Declassified video game. Set in 1962 during the height of the Cold War, The Bureau: XCOM Declassified trailer tells the story of the covert XCOM organization’s first encounter with the enemy. While video [...] Read more – ‘Team One Launches Mystery Trailer for The Bureau: XCOM Declassified’.
Facebook Rolls Out News Feed Redesign March 8, 2013: Yesterday, Facebook revealed the first major redesign of Newsfeed in four years, emphasizing visual content and providing users with the options to filter what they see according to different categories, like Music, Photos, Games, and Close Friends. While users will be happy to exercise more control over their Facebook experience, the reaction from advertisers has [...] Read more – ‘Facebook Rolls Out News Feed Redesign’.
A New Riff on the GIF: Why the Animated GIF is Back in Style February 20, 2013: The Animated GIF, which was a big part of Web 1.0 and then went dormant for about a decade, has recently made a huge pop-cultural comeback—looping back into fashion much like the animated, looping sequence that it is. Two recent articles attempt to explain the resurgence of the Animated GIF: Wired magazine’s “The Animated GIF: [...] Read more – ‘A New Riff on the GIF: Why the Animated GIF is Back in Style’.
Clinging to Vine February 7, 2013: In only two short weeks since launch, Vine, the new social video service from Twitter, has received considerable accolades and has been an impressive new platform for social creativity. Despite some early skepticism, Vine is positioned to take the top spot in the social video realm due to its surprising simplicity and potential for [...] Read more – ‘Clinging to Vine’.
From Boston to LA: Team One welcomes Creative Director Jesse Blatz January 22, 2013: Team One creative team continues to grow with the addition of Creative Director Jesse Blatz. Blatz hails from Mullen Boston, where he was an integral part of the creative leadership. He was instrumental in winning the Zappos.com account during a highly competitive review that included over a hundred agencies. He also led jetBlue’s colorful You Above [...] Read more – ‘From Boston to LA: Team One welcomes Creative Director Jesse Blatz’.
We’ve Seen Facebook Graph Search and… Whoa, Just Whoa.: Let me preface what I’m about to type by saying that I’m a huge believer in Facebook’s freedom to monetize its platform and appease its shareholders. For better or worse, the internet is an icon of capitalism. The problem for Facebook is that most of its users don’t see it that way, which is [...] Read more – ‘We’ve Seen Facebook Graph Search and… Whoa, Just Whoa.’.
Who’s at Team One This Week: Ian Cartabiano December 11, 2012: A bonus Innovation Speaker Series this week brings us Ian Cartabiano, Studio Chief Designer at Calty Design, just in time for the holidays (I wonder how many people added some of Calty’s masterpieces to their Christmas List). Cartabiano has had a “dangerous addiction to cars” since childhood. Even at the early age of 8, [...] Read more – ‘Who’s at Team One This Week: Ian Cartabiano’.
Anaheim Ducks Tap Team One USA for Modern, Premium Expertise November 30, 2012: The NHL Anaheim Ducks partnered with Team One to create an awareness campaign for the Premium Seating Experience, which includes a year-round entertainment selection in Orange County, with the Ducks at the core of the offering. For the last 25 years, Team One has monitored the trends and development of the [...] Read more – ‘Anaheim Ducks Tap Team One USA for Modern, Premium Expertise’.
Who’s At Team One This Week: Peter Coughter November 27, 2012: Everything is a Presentation After a brief hiatus, the Innovation Speaker Series is back in action at Team One. And what better way to start than with a visit from Peter Coughter—VCU Brandcenter professor and author of The Art of the Pitch. Coughter spent over an hour walking through a number of best [...] Read more – ‘Who’s At Team One This Week: Peter Coughter’.
The future is mobile. Except when Kevin Systrom says otherwise. November 6, 2012: Monday morning, Instagram introduced web profiles, its first ever desktop presence for the insanely popular mobile app. Read more – ‘The future is mobile. Except when Kevin Systrom says otherwise.’.
Digital Politics 2012 November 5, 2012: The final countdown to Election Day 2012 has begun, and our nation once again prepares to elect the individual who will lead us through the next 4 years. Of course, as seems to be the case with every major election in modern times, our media channels and information sources have seen a flood of politically [...] Read more – ‘Digital Politics 2012’.
Who’s At Team One This Week: Steve Fine October 12, 2012: Team Oners got an inside look at the legendary photography of Sports Illustrated through the lens of longtime Director of Photography, Steve Fine. Steve showed us some of the most iconic pictures from the past 58 years of SI as well as those from more recent events, like the 2012 Summer Olympic Games. While [...] Read more – ‘Who’s At Team One This Week: Steve Fine’.
Maintaining a Philanthropic Partnership: Team One Atlanta and Atlanta Children’s Shelter February 9, 2012: We were inspired by the entire “Holiday House” experience and by our ability to give back to those less fortunate. We look forward to volunteering for next year’s event and making the 2012 holidays a season to remember for all of us. Read more – ‘Maintaining a Philanthropic Partnership: Team One Atlanta and Atlanta Children’s Shelter’.
We’ve Got “The Real Mad Men & Women of the South Bay” February 8, 2012: We are extremely proud to share that Team One is featured in the February/March issue of Southbay magazine. Read more – ‘We’ve Got “The Real Mad Men & Women of the South Bay”’.
5 Reasons We Love the New YouTube Channels Design January 18, 2012: Changes coming to the site over the next six weeks are anticipated to massively shake-up and improve its user experience. Read more – ‘5 Reasons We Love the New YouTube Channels Design’.
A Soldier’s Gift from Team One Chicago December 18, 2011: Chicago is a sporting town, no doubt about it, so when one of our Lexus clients asked me to help them out with a recent request from an employee, I knew it would be for NHL or NFL tickets. Read more – ‘A Soldier’s Gift from Team One Chicago’.
Creating Integrated Programs: The Making of a Fashion Workshop December 9, 2011: Every now and then, a project comes around that truly excites an agency. The Lexus Fashion Workshop was just such an undertaking. Read more – ‘Creating Integrated Programs: The Making of a Fashion Workshop’.
The Ritz-Carlton, Lake Tahoe: The “Perfect” Ski Hotel November 28, 2011: Out of the 50 top ski hotels ranked in the December issue of Conde Nast Traveler, The Ritz-Carlton, Lake Tahoe was the only one to achieve a perfect score of 100. Read more – ‘The Ritz-Carlton, Lake Tahoe: The “Perfect” Ski Hotel’.
How Analog People Stay Happy Inside a Digital World November 22, 2011: Rishad Tobaccowalla found a way to see inside my brain and was kind enough to answer some of my most pressing concerns about life in the digital age. Read more – ‘How Analog People Stay Happy Inside a Digital World’.
Team One Named Branding Agency for Icelandic Glacial Water November 15, 2011: The Icelandic Glacial Water account marks the eighth new brand to join the Team One roster in the last 24 months. Read more – ‘Team One Named Branding Agency for Icelandic Glacial Water’.
Getting into Google+ November 8, 2011: Yesterday was a proud day for our little team at Team One. Within hours, we were able to get up and running a pretty slick brand Google+ page for Lexus. Read more – ‘Getting into Google+’.
Mark Barden from eatbigfish: Five Principles for Challenging Competitiors November 3, 2011: Last month, we had the good fortune of visiting with Mark Barden, partner with eatbigfish, one of the world's smartest brand and design consultancies. Here's his attempt at summarizing his fantastic one hour presentation into 90 seconds. Read more – ‘Mark Barden from eatbigfish: Five Principles for Challenging Competitiors’.
This Is How You Do Halloween October 31, 2011: From our inaugural T1 Punkin' Chunkin' Throwdown (video above) to our massively attended pie-eating contest and costume contest (Facebook photo album), the spirits have been spooky all day here at Team One. Read more – ‘This Is How You Do Halloween’.
Another Sign of Excellence October 24, 2011: Nearly 30,000 Conde Nast Traveler readers can't be wrong. They just voted The Ritz-Carlton Shanghai, Pudong the top hotel in the world. Read more – ‘Another Sign of Excellence’.
Yes, You Can Save a Life With Your Cell Phone October 18, 2011: When you donate your used phones and electronics through the Phone2Food program, they’ll donate the proposed buyback value directly to UNICEF to help fight the catastrophic famine happening right now in East Africa. Read more – ‘Yes, You Can Save a Life With Your Cell Phone’.
Jod Kaftan Joins Team One as Experience Design Director October 17, 2011: Team One has hired Jod Kaftan as its Director of Experience Design, beginning November 1. The addition of Kaftan continues the agency’s spell of digital creative growth for accounts across its roster. Read more – ‘Jod Kaftan Joins Team One as Experience Design Director’.
With a Little Help From Our Friends: Team One Raises Over $9,000 for AIDS Walk L.A. October 14, 2011: Team One just raised more than $9,000 for AIDS Walk L.A. A huge thank you to all who supported! Read more – ‘With a Little Help From Our Friends: Team One Raises Over $9,000 for AIDS Walk L.A.’.
How 15 Art Students Inspired a Global Advertising Agency September 29, 2011: We love our jobs. But to be honest, sometimes we feel our work space could be more inspiring (who doesn’t, right?). Instead of new color swatches, bean bags and posters, we tapped an entirely new resource to help us rethink our office. Read more – ‘How 15 Art Students Inspired a Global Advertising Agency’.
Creating a Culture of Firsts: @Lexus Tops 200k Twitter Followers September 27, 2011: It's not by accident we've achieved visibility as one of the most engaged brands on Twitter. But we are most certainly grateful. Read more – ‘Creating a Culture of Firsts: @Lexus Tops 200k Twitter Followers’.
Team One Strengthens Commitment to Atlanta Children’s Shelter September 12, 2011: Furthering the agency’s nationwide commitment to philanthropy, Team One’s Atlanta field office has established a monthly volunteer partnership with the Atlanta Children’s Shelter. The shelter holds staff meetings on the final Wednesday of each month, which is when Team One employees will assume the role of day-long caretakers for its resident children. Read more – ‘Team One Strengthens Commitment to Atlanta Children’s Shelter’.
Always Launching, Always in Beta August 15, 2011: This is not a finished site, this is far from it. This is our new beta site Read more – ‘Always Launching, Always in Beta’.
Team One Adds to Creative Talent, Hires David DeRoma and Eric Arnold July 25, 2011: Perhaps creating one of its most dynamic new creative pairings, Team One has hired the creative team of David DeRoma and Eric Arnold. Read more – ‘Team One Adds to Creative Talent, Hires David DeRoma and Eric Arnold’.