Team One Advertising

Anything But Gray January 15, 2013: Black. White. Love it. Hate it. The all-new Lexus IS doesn’t set out to please everyone. With this in mind, Team One created a provocative, rapid-fire visual and sonic spectacle to accompany the sedan’s launch at this year’s North American International Auto Show. Partnering with acclaimed music video director Melina Matsoukas, the agency [...] Read more – ‘Anything But Gray’.
Who Doesn’t Love a Little Hands-On Research? December 4, 2012: One of the luxuries of having a car company for a client is that sometimes they may be generous enough to let you do some “hands-on research.” Recently, some of us had the chance to drive a few select luxury performance cars –and by drive, I mean floor them, skid them, and generally rip [...] Read more – ‘Who Doesn’t Love a Little Hands-On Research?’.
News from Team One Central: Knocking Parkinson’s Out of the Park July 3, 2012: When Team One Central presented Lexus the opportunity to partner with White Sox Radio, they jumped at the chance. Not only are they able to get their advertising message out, they are also able to support White Sox second baseman Gordon Beckham and his “Out of the Park” Foundation. Throughout the baseball season, [...] Read more – ‘News from Team One Central: Knocking Parkinson’s Out of the Park’.
Cannes You Do the Cannes-Cannes? June 28, 2012: PRONOUNCE IT LIKE WHAT BEER COMES IN: CAN For almost 6 decades, the Cannes Lions Awards have set the standard for excellence in creative communications, and each year the advertising industry descends on the sleepy fishing town. Our very own chief creative officer and president (Chris and Paul, for those who don’t [...] Read more – ‘Cannes You Do the Cannes-Cannes?’.
Sports Illustrated Swimsuit: Surprises Around Every Curve April 19, 2012: We knew from the start that a marketing partnership with the legacy franchise Sports Illustrated Swimsuit would have its advantages. Having wrapped the successful Lexus GS launch as a part of this year’s issue, it’s fair to say we have many new fans of SI Swimsuit here at Team One. I spent time viewing [...] Read more – ‘Sports Illustrated Swimsuit: Surprises Around Every Curve’.
Creating Integrated Programs: The Making of a Fashion Workshop December 9, 2011: Every now and then, a project comes around that truly excites an agency. The Lexus Fashion Workshop was just such an undertaking. Read more – ‘Creating Integrated Programs: The Making of a Fashion Workshop’.
Getting into Google+ November 8, 2011: Yesterday was a proud day for our little team at Team One. Within hours, we were able to get up and running a pretty slick brand Google+ page for Lexus. Read more – ‘Getting into Google+’.
Custom Lexus vehicles at SEMA featured on new site from Team One November 2, 2011: For the 2011 SEMA Show, Lexus asked Team One to create a site that would give people more information about the custom and performance vehicles it would be displaying at the event. Read more – ‘Custom Lexus vehicles at SEMA featured on new site from Team One’.
Lexus Culinary Masters October 5, 2011: Team One has established Lexus as a credible player within the epicurean category by aligning the brand with premier food and wine events, auctions and associations across the nation. Read more – ‘Lexus Culinary Masters’.
Pebble Beach Concours D’Elegance September 28, 2011: In support of the global reveal of the 2013 Lexus GS, Team One created an experiential tent that increased awareness and interest for the vehicle amongst attendees of the 2011 Pebble Beach Concours d’Elegance. Read more – ‘Pebble Beach Concours D’Elegance’.
Creating a Culture of Firsts: @Lexus Tops 200k Twitter Followers September 27, 2011: It's not by accident we've achieved visibility as one of the most engaged brands on Twitter. But we are most certainly grateful. Read more – ‘Creating a Culture of Firsts: @Lexus Tops 200k Twitter Followers’.
My Lexus Perfect Putt Video August 26, 2011: Who doesn’t love a viral YouTube video? Especially one that features YOU? Team One helped Lexus design a whole new kind of lead generation technique for the 2011 U.S. Open that was not only great fun, and an easy way to collect guest information. Read more – ‘My Lexus Perfect Putt Video’.
Joe Bacal: Cancer Survivor, Off-Road Champion August 15, 2011: Sometimes you get to combine work and passion. This seems to happen at Team One on a relatively frequent basis. For years Joe Bacal drove and tested cars for a living. Read more – ‘Joe Bacal: Cancer Survivor, Off-Road Champion’.
Trying to predict the future of fuel July 26, 2011: As part of our Lexus Engineering Amazing campaign we recently launched an AdMob mobile ad that asked you to try to predict the future of fuel in the palm of your hand. Read more – ‘Trying to predict the future of fuel’.