Team One Advertising

Team One Launches Mystery Trailer for The Bureau: XCOM Declassified May 6, 2013: Conspiracy. We love it. Team One created a new trailer for 2K Games and 2K Marin’s launch of The Bureau: XCOM Declassified video game. Set in 1962 during the height of the Cold War, The Bureau: XCOM Declassified trailer tells the story of the covert XCOM organization’s first encounter with the enemy. While video [...] Read more – ‘Team One Launches Mystery Trailer for The Bureau: XCOM Declassified’.
Let’s Eat: Stepping Up to the Data Buffet April 9, 2013: In the wake of SXSW 2013 one of the big topics of conversation around the agency has been data. Like nearly every other business we are swimming in it—data about our business and our clients’ businesses—but most of us rarely see it. Until now much of that data (search results, web site hits, [...] Read more – ‘Let’s Eat: Stepping Up to the Data Buffet’.
Neither Wind Nor Rain Nor Sleet Nor Sandy: An Insanely Great Ad:Tech in the Big Apple November 16, 2012: It’s been years since I was last at an Ad:Tech conference. In fact, if I’m not mistaken, the last one I attended was around 2006 in San Francisco. This was just before the downturn but you could feel the winds of change coming. The conference was relatively sparse and the material largely recycled. [...] Read more – ‘Neither Wind Nor Rain Nor Sleet Nor Sandy: An Insanely Great Ad:Tech in the Big Apple’.
The future is mobile. Except when Kevin Systrom says otherwise. November 6, 2012: Monday morning, Instagram introduced web profiles, its first ever desktop presence for the insanely popular mobile app. Read more – ‘The future is mobile. Except when Kevin Systrom says otherwise.’.
Digital Politics 2012 November 5, 2012: The final countdown to Election Day 2012 has begun, and our nation once again prepares to elect the individual who will lead us through the next 4 years. Of course, as seems to be the case with every major election in modern times, our media channels and information sources have seen a flood of politically [...] Read more – ‘Digital Politics 2012’.
Mobile Mondays May 14, 2012: The way we experience the web is changing. One day per week a few of us have agreed to access the web only through smart phones and tablets. No desktop browsers, no execuse. Read more – ‘Mobile Mondays’.
China’s TV Restrictions: The Best Thing to Happen to Advertising? April 2, 2012: Fans celebrating after Li Yuchun won the 2005 version of “Super Girl,” a now-banned talent show similar to “American Idol.” – Courtesy WSJ A recent Daily Beast article regarding the restrictions China has put on their TV programming sheds more light on the pros and cons of the situation. Here’s a quick summary from [...] Read more – ‘China’s TV Restrictions: The Best Thing to Happen to Advertising?’.
Getting to Know China’s Social Media Sites January 17, 2012: Today’s Ad Age announcement of WPP Group’s purchase of Chinese social media analytics firm CIC was another reminder that no matter how restrictive the Chinese government is (in 2010, over 1,000,000 articles were censored), China’s digital and social media channels are important to all global brands, including those of our clients (61% of Chinese social network [...] Read more – ‘Getting to Know China’s Social Media Sites’.
How Analog People Stay Happy Inside a Digital World November 22, 2011: Rishad Tobaccowalla found a way to see inside my brain and was kind enough to answer some of my most pressing concerns about life in the digital age. Read more – ‘How Analog People Stay Happy Inside a Digital World’.
Getting into Google+ November 8, 2011: Yesterday was a proud day for our little team at Team One. Within hours, we were able to get up and running a pretty slick brand Google+ page for Lexus. Read more – ‘Getting into Google+’.
Mark Barden from eatbigfish: Five Principles for Challenging Competitiors November 3, 2011: Last month, we had the good fortune of visiting with Mark Barden, partner with eatbigfish, one of the world's smartest brand and design consultancies. Here's his attempt at summarizing his fantastic one hour presentation into 90 seconds. Read more – ‘Mark Barden from eatbigfish: Five Principles for Challenging Competitiors’.
Custom Lexus vehicles at SEMA featured on new site from Team One November 2, 2011: For the 2011 SEMA Show, Lexus asked Team One to create a site that would give people more information about the custom and performance vehicles it would be displaying at the event. Read more – ‘Custom Lexus vehicles at SEMA featured on new site from Team One’.
Creating a Culture of Firsts: @Lexus Tops 200k Twitter Followers September 27, 2011: It's not by accident we've achieved visibility as one of the most engaged brands on Twitter. But we are most certainly grateful. Read more – ‘Creating a Culture of Firsts: @Lexus Tops 200k Twitter Followers’.
The Chinese Social Media Universe September 6, 2011: As if Facebook, Twitter, Google+ and the never-ending gamut social networks here in the U.S. and elsewhere weren't enough to keep up with, in case you haven't noticed, China is developing a social media universe of its own. Good thing we're part of a global network. Read more – ‘The Chinese Social Media Universe’.
L STUDIO August 15, 2011: Team One helped Lexus launch this award-winning broadband channel filled with content developed by the most exciting talent in film, television, art, music and architecture. Read more – ‘L STUDIO’.
L Studio – Mobile August 7, 2011: Building upon our success of L Studio Team One created a mobile solution so Lexus and L Studio fans could enjoy their favorite content away from their computers. Read more – ‘L Studio – Mobile’.
LEXUS ISC LAUNCH: Team One recognized early on that with a little ingenuity, advertising can be more of an asset than an interruption. Read more – ‘LEXUS ISC LAUNCH’.
THE RITZ-CARLTON® FILM SERIES July 18, 2011: How do you win over new consumers with branded entertainment ? Read more – ‘THE RITZ-CARLTON® FILM SERIES’.
NORTHERN TRUST OPEN: How do you build attendance for an event in a city packed with must-attend events? Read more – ‘NORTHERN TRUST OPEN’.