- SXSW 2013: Meme Celebrity Sightings
We’ll only post two of these photos, because frankly we have too many (for those of you confused…we’re looking at Team Oners, Grumpy Cat and Scumbag Steve).
- SXSW 2013: What do Lays and the Oxford Dictionary have in Common?
So I found myself venturing to the Omni for PepsiCo’s panel, “Brand Fans are the New Brand Marketers.” And, all I can think of is the Lexus Culinary Master Chef Michael Symon urging America to come up with a new flavor for Lay’s Chips or those obnoxious (IMHO) #goatsforsale commercials during that big football [...]
- Facebook Rolls Out News Feed Redesign
Yesterday, Facebook revealed the first major redesign of Newsfeed in four years, emphasizing visual content and providing users with the options to filter what they see according to different categories, like Music, Photos, Games, and Close Friends. While users will be happy to exercise more control over their Facebook experience, the reaction from advertisers has [...]
- A New Riff on the GIF: Why the Animated GIF is Back in Style
The Animated GIF, which was a big part of Web 1.0 and then went dormant for about a decade, has recently made a huge pop-cultural comeback—looping back into fashion much like the animated, looping sequence that it is. Two recent articles attempt to explain the resurgence of the Animated GIF: Wired magazine’s “The Animated GIF: [...]
- Gadgets, Gizmos, and Geeks
(Clearly, my day job is not as a photographer) Recently we held a conversation around digital storytelling with a few of our friends, including Bob Safian, Editor, Fast Company and Joel Lunenfeld, VP Global Brand Strategy, Twitter. Digital Team Oners Alastair Green, Executive Creative Director & Jeremiah Knight, Managing Director were there too. Oh, [...]
- Tips from a (kinda, sorta) Newbie
Making the transition from a mid-sized PR agency to Team One made me realize that there were many things I had yet to learn. Knowing that there was an adjusting period for me and the fact that we had 126 new hires and 35 jobs created in 2012, mine being one of them, I thought [...]
- DNA: The Next Big Thing in Data Storage?
Companies data storage needs are growing exponentially. Dedicated server storage is moving into the cloud. We’re all pouring individual photos, notes and emails into iCloud, Dropbox and Evernote. What’s the next generation of data storage? Why not turn to the double helix, “nature’s hard drive”. “DNA synthesis costs are dropping rapidly. In a decade [...]
- Clinging to Vine
In only two short weeks since launch, Vine, the new social video service from Twitter, has received considerable accolades and has been an impressive new platform for social creativity. Despite some early skepticism, Vine is positioned to take the top spot in the social video realm due to its surprising simplicity and potential for [...]
- From Boston to LA: Team One welcomes Creative Director Jesse Blatz
Team One creative team continues to grow with the addition of Creative Director Jesse Blatz. Blatz hails from Mullen Boston, where he was an integral part of the creative leadership. He was instrumental in winning the Zappos.com account during a highly competitive review that included over a hundred agencies. He also led jetBlue’s colorful You Above [...]
- We’ve Seen Facebook Graph Search and… Whoa, Just Whoa.
Let me preface what I’m about to type by saying that I’m a huge believer in Facebook’s freedom to monetize its platform and appease its shareholders. For better or worse, the internet is an icon of capitalism. The problem for Facebook is that most of its users don’t see it that way, which is [...]