Originally published by Adweek on November 17, 2016.
Lexus wants you to know it’s the hottest automobile brand around. So, it made a red-and-green, hotter-than-hell Sriracha version of its new Lexus IS sports sedan.
This isn’t a joke, at least not entirely. The vehicle was indeed produced and will be on display at the Los Angeles Auto Show from Nov. 18–27. It is obviously a lighthearted cross-branding stunt, though. And you won’t actually be able to buy the Sriracha IS (or have your kids ask Santa for it)—as it appears Lexus has made only one.
To read the full article, head to Adweek here: http://t1.la/2eKX0be