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- Who’s at Team One This Week: Will Pearson
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Went to this week’s Innovation Speaker Series, left with an MBA. Booya! This week we welcomed Will Pearson, co-founder of Mental_Floss, to our Innovation Speaker Series. Reaping the successes of college-ambition, Will Pearson and Mangesh Hattikudar started Mental_Floss magazine in their dorm room at Duke University. Initially intended for the “busy professionals who [...]
- “Do you want to crew the Baja 500?”
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On May 1, 2013 Teresa Bacal, wife of cancer survivor and Lexus factory off-road racer Joe Bacal, asked me that very question. Joe would be piloting the 2013 Lexus LX race truck for the June 1, race and Teresa told me, “Paul Williamsen [Lexus International Training Manager] recommended you as a co-driver for [...]
- Communicating Interaction Design with Animatics
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Recently we have been working on redesigning our website and in doing so, decided to take a new approach to the creative process. This new process is a mix of different “lean” principles and practices including some of those covered by Jeff Gothelf in his book, Lean UX. For those unfamiliar, “lean”, in very loose terms, [...]
- Who’s at Team One This Week: Joe Pine
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What do Hard Rock Café, REI, and the Cerritos Library have in common? They have all mastered the art of the experience – the notion that consumers are increasingly buying experiences rather than goods or commodities Acclaimed author and speaker Joe Pine recently graced our halls as the May Innovation Series speaker, and spoke [...]
- Go Provoke Yourself
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The owners and designers of the El Segundo Museum of Art (ESMoA) Art Laboratory, Brian and Eva Sweeney, visited Team One recently. Team One has been fortunate to work with the Sweeneys over the past few months to brand the museum, conceptualizing their gallery opening party and pushing necessary boundaries within the community. ESMoA [...]
- Let’s Eat: Stepping Up to the Data Buffet
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In the wake of SXSW 2013 one of the big topics of conversation around the agency has been data. Like nearly every other business we are swimming in it—data about our business and our clients’ businesses—but most of us rarely see it. Until now much of that data (search results, web site hits, [...]
- SXSW 2013: Do Good Work
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Doing good work sometimes leads to steaks^^ David Lai, one of the co-founders of Hello Design, gave a panel about his theory on how good work will ultimately lead to money, clients, happiness and anything else you desire. These are his 10 tips: 1. Focus. Do a few things really well. You are [...]
- SXSW 2013: SXSports
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As a real world and fantasy sports fanatic (editor’s note: YUP) I was excited to see some sports content in the SXSWi mix. This session was relevant as we continue to leverage live televised and digitally distributed sports content to engage and surround our target consumers. A few interesting insights from CBS Sports [...]
- SXSW 2013: An Experience Designer’s Take
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^^ Early bird gets the worm A quick overview of my top three takeaways from SXSWi 2013 with Team One 1. Responsive is the new standard but we’re all still figuring it out Responsive Web Design (RWD) has been, and looks as though it will continue to be, the hot topic in digital [...]
- SXSW 2013: What I (ahem: a native) Learned about China
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The fact that I’m writing this post proves two things: 1. China is changing so fast that I, a native, need to learn from Americans who study China. 2. All things below are legit and native endorsed. Main Themes: 1. China may be ahead of the U.S., in terms of ditching TV and [...]
