Anyone that knows me knows that I have one foot steadfastly in the analog world with a pile of newspaper and magazine articles always nearby.  I refer to the clips often, using headlines, data points and case study examples in presentations and the development of talking points for senior level Ritz-Carlton executives, in addition to trying to keep up and keep smart about the broader business and luxury context in which we operate.   I h…

Out of the 50 top ski hotels ranked in the December issue of Conde Nast Traveler, The Ritz-Carlton, Lake Tahoe was the only one to achieve a perfect score of 100 for it’s mid mountain, ski-in-ski-out location on North Star California. Voting was by Conde Nast Traveler readers, and the hotel placed 5th overall.   The slope-side spa, cuisine from James Beard award-winning chef Traci Des Jardins and a unique, relaxed rustic feel are sure t…

This elegant offering on behalf of The Ritz-Carlton Kapalua, offered prospective travelers a beautiful leather wallet to bring home the treasures they found at the resort. …

The Ritz-Carlton short films proved that the Art of Anticipation was a strategic idea bigger than service. More than a sponsor, The Ritz-Carlton hotels became a supporting character in the lives of their customers, helping fans worldwide look at The Ritz-Carlton in a new light.     …

Finding inspiration before the last spot, on the last day, and the last plane out.   There have been more imposing presentation settings before.  Being the incumbent when the account is in review, showing creative to a client that your agency had fired in his previous position, both being true at the same time (actual story).   So, presenting The Ritz-Carlton “Let Us Stay With You” case study at the recent Digiday Agency Summit i…

Sometimes relaunching a brand means recognizing that past success is still not enough.  Synonymous with a type of old-world luxury, The Ritz-Carlton sought a new way to entice younger customers. Team One’s answer: “The Art of Anticipation.” As much a philosophy as a campaign, it transformed not just the public perception of The Ritz-Carlton, but how every single employee approached their job. …

Nearly 30,000 Conde Nast Traveler readers can’t be wrong. They just voted The Ritz-Carlton Shanghai, Pudong the top hotel in the world. This is not only another testament to the wonderful talents of the Ladies & Gentlemen, but a proud nod to a new Ritz-Carlton property that has already created indelible memories for so many travelers. Congratulations!…

…y white walls into a canvas for artists. In partnership with Art Center’s creative leadership, we launched Space Monkey, an exclusive, semester-long curriculum designed to transform our philosophy of “launching new ideas into the world” into student-created works of art. The course – managed by the school’s trans-disciplinary studio program – is an upper level course for students from different majors to collaborate on and execute unique art conc…

The HSMAI (Hospitality Sales & Marketing Association International) just announced that The Ritz-Carlton Rewards received a Silver Award for brochures and a Bronze Award (above) for print advertising in the 2011 Adrian Award competition.  Both brochures and print concepted and produced by Team One as part of the overall program launch in 2010.  Team One’s work was recognized for excellence out of the more than 1,000 entries submitted this ye…

rom an every day occurrence, such as a glass of ice tea served on a warm sunny day or simply sitting in your office waiting for the next conference call and gazing at some items on your desk. And, when you’re a brand like The Ritz-Carlton, you alone can own this space. They are so much more than a hotel company. They are a brand in the business of creating indelible memories. Their ‘Ladies and Gentlemen’ craft experiences that touch the lives of …

We salute this great Editor’s Note from Nancy Novogrod (@TLNancy) in the November issue of Travel + Leisure. Nancy discusses “the lasting images” that make up her “best travel memories.” We call them “indelible moments,” and couldn’t agree more.  It’s exactly what the new Ritz-Carlton brand platform is all about. Not sure we could have expressed it better, Nancy, thank you for the indirect support!…

We are extremely proud to share that Team One is featured in the February/March issue of Southbay magazine. In a cover featured titled “The Real Mad Men and Women of the South Bay,” members of our Ritz-Carlton team are featured for their recent work on the brand’s Let Us Stay With You platform launch.   The article also features a fantastic, locally flavored recap of the career of Chiat/Day frontman Lee Clow, as well as spotlights on ou…

s status with every new model launch. But along the way, we’ve helped a range of important clients effectively launch—and relaunch—their brands. Clients like Boost Mobile, Flexjet, Belkin, Air New Zealand, Häagen-Dazs and The Ritz-Carlton.   Oh, and that small room we started in? You’ll find it on one of the 3 1/2 floors we now occupy, where we offer everything from superlative media placement to public relations to traditional advertising…

, Bombardier, Boost Mobile, City of El Segundo, Flexjet, Honda, Icelandic Glacial Water, JW Marriott Hotels, Lexus, Lollia, Love & Toast, Nextel, Nintendo, Procter & Gamble, Tokyo Milk, Toyota, Renaissance Hotels, The Ritz-Carlton and VISA….

My career started in the film industry, where I cut my teeth … often. My experiences ranged from getting some of my ideas on-air in a television show to flying to another country to deliver an actress her favorite shoes. Hollywood was a tough mistress to leave, but advertising beckoned, so I left the glamour of Hollywood and joined Team One in 2009 to help service The Ritz-Carlton Hotel Company account….

lity to create more content, test out ideas, and respond quickly to events in the real world.   Look for GoPro videos from us in the near future. And, if you’re itching to try one out for yourself just head over to The Ritz-Carlton, Bachelor Gulch and rent one. (Couldn’t resist plugging one of our clients.)…

Team One has hired Jod Kaftan as its Director of Experience Design, beginning November 1. The addition of Kaftan continues the agency’s spell of digital creative growth for accounts across its roster, including Lexus, The Ritz-Carlton Hotel Company and Häagen Dazs. Kaftan joins Team One after successful stints with BLITZ, Razorfish, AOL and the Los Angeles Times   Kaftan will report to Executive Digital Creative Director Alastair Green. …

Who are we? We create some pretty amazing advertising and digital work for Lexus, The Ritz-Carlton, Häagen-Dazs and some other nice people. Looking for a job? Coincidentally we brought a talent manager with us to Austin. Susanna Leighton will be on the lookout for smart, talented folks who want to work at dynamic and friendly agency based in sunny Southern California. Find her at: Susanna Leighton susanna.leighton@teamone-usa.com @susleighton…

ity, consumer packaged goods and electronics – is part of the agency’s deliberate strategy to diversify its roster and launch more ideas for a broader range of clients.   In addition to its anchor clients Lexus and The Ritz-Carlton, over the past two years Team One has performed work for American Express; Marriott’s Autograph Collection, JW Marriott, Edition Hotels and Renaissance Hotels; Belkin; Häagen-Dazs; and the Northern Trust Open. …

egories with both established and challenger brands: Automotive/Motorsports (Lexus, Toyota, Nissan, Infiniti, Mitsubishi, Ford, Yamaha), Packaged Goods (Nestlé), Entertainment (Square Enix, MGM), Travel and Tourism (The Ritz Carlton, Hilton, Qantas, Air New Zealand, Crystal Cruises), Financial (Northern Trust, Sumitomo Bank, Merabank). And I’ve also won a few awards over the years for the work I’ve done with these clients: Effies, Cannes Lions,…

g. Although my professional focus is the analytical side of marketing, I also know how to flex my creative muscles and started a small gift basket business on the side. I joined the Team One DC office in 2010 as part of the Ritz-Carlton account team and have enjoyed every minute!…

Works and 20th Century Fox. And then in July of 2010, I decided Advertising is where it’s at, so I switched things up and embraced the bossier, Type-A side of my personality, joining Team One as a Broadcast Producer on Lexus, Ritz-Carlton, JW Marriott, and Marriott….

After a brief stint on the account side working on The Los Cabos Tourism Board, I began my production career at Team One. Making my way up the ranks from Broadcast Assistant to Senior Producer gives me a unique perspective on how the agency has grown over the past 10 years. While most of my work has been focused on Lexus, I have also had the opportunity to work on Ritz-Carlton, Margot Elena, Flexjet and Boost Mobile. I love a challenge and tackl…

real-estate clients such as Emaar—including international and domestic properties—in addition to Terranea Resort (managed by Destination Hotels & Resorts) and The Mission Inn Hotel & Spa, making the transition to The Ritz-Carlton account with Team One a natural fit….

world of energy to banking to creating meaningful work for a children’s hospital and getting others to think globally with National Geographic. I came to Team One in 2005 and returned to the hospitality industry, helping The Ritz-Carlton blow the dust off the lion….