Lexus Culinary Masters
Written by Team One on October 5, 2011
Team One has established Lexus as a credible player within the epicurean category by aligning the brand with premier food and wine events, auctions and associations across the nation. To enhance this strategic marketing platform, Team One created the Lexus Culinary Masters — a team of celebrated chefs who will act as ambassadors for the brand at Lexus-sponsored events and through various marketing/promotional channels. Like Lexus, these Culinary Masters share the same passion for quality and all pursue perfection in their craft.
The Lexus Culinary Masters include Chefs Daniel Boulud (Restaurant Daniel), Michael Chiarello (Bottega), Dean Fearing (Fearing’s), Christopher Kostow (The Restaurant at Meadowood), Masaharu Morimoto (Morimoto), Michael Symon (Lola).