WORK

To build their first ever supercar, Lexus threw out its rulebook. Team One did the same when leveraging this limited edition masterpiece for the 2010 Brand Initiative.

A team that included a USC physics professor and a world-class racecar driver created a spot that clearly demonstrates the impossible—a car whose exhaust note shatters glass. In just one week, 500,000 viewers on youtube alone were astounded. And convinced.