This is not a finished site, it’s far from it. This is our new beta site. We hope that client demands will allow us to keep evolving it and adding new sections and content every couple of months (or least every six months). I also acknowledge that while we may have a good idea of what’s going to happen to web technology within the next 12 months, we can’t really predict with any certainty what might happen beyond that. So we decided to lean into that thought and try and adapt to the ever shifting digital landscape. That’s why this is a beta launch and why it always will be treated as a work in progress, an ongoing experiment.
That doesn’t mean I am not proud of what we have achieved in just over seven weeks. I’ve had the pleasure of developing websites for every agency I’ve worked for over the past 15 years. This was the quickest, smallest and most satisfying agency site-build, mainly because of our brilliant agile team and the support and encouragement of the agency and leadership.
Like most websites, in my opinion, it’s the hidden stuff that is the really good stuff. As I said before we can’t predict the future of technology adoption, but with the emergence of responsive web design, we made the conscious decision to create a website that displays the same (or very near the same) on desktop, mobile and tablet. This led us to use CSS styles that collapsed the page design and web technologies that supported elegant solutions: flash when you are on a desktop and HTML5 on mobile devices. Try it out right now. Make this window thinner and watch how the content re-flows. Neat, eh?