THE RITZ-CARLTON® BRAND PLATFORM
Written by Team One on July 18, 2011
Sometimes relaunching a brand means recognizing that past success is still not enough. Synonymous with a type of old-world luxury, The Ritz-Carlton sought a new way to entice younger customers. Team One’s answer: “The Art of Anticipation.” As much a philosophy as a campaign, it transformed not just the public perception of The Ritz-Carlton, but how every single employee approached their job.