Team One Advertising

Archive Results for: 2011 July

Standard vs. Native Platforms: The Challenges of Digital Publishing in a Fragmented Age July 18, 2011: Group Account Director Jeremiah Knight favors simplicity. Earlier this year, my Team One colleagues, Tim Meraz, Phil Glist and I, brought some future-vision work down to one of our clients to begin conversations about a new era of publishing; an era that requires an understanding of the myriad fragmented platforms that currently exist, as [...] Read more – ‘Standard vs. Native Platforms: The Challenges of Digital Publishing in a Fragmented Age’.
Why vs. How: A Technologist Explains the Value of a Question: Part 2 of an ongoing series of digital commentary from #T1 I love to ask why. The curiosity that “why” provokes is perfectly partnered with its incidental obnoxious undertone. It’s a powerful word, and it’s often underused. There can be some trouble in why; it can give an impression of defiance or second-guessing, neither of which will [...] Read more – ‘Why vs. How: A Technologist Explains the Value of a Question’.
A day at Team One in El Segundo July 20, 2011: Do you ever wonder what it’s like working in an advertising agency? Sometimes we do too. This is a quick photo set that the wonderfully talented Neph took over two days in our glorious offices in El Segundo. Hopefully, it will give you a taste of what it’s like wandering the halls here [...] Read more – ‘A day at Team One in El Segundo’.
Don’t fear the Internet July 25, 2011: This morning I came across this great site on Google+ (yes, I finally managed to use it for more than just bragging rights or dropping “friends” into “circles”). The site is primarily for people who, as you guessed it, might have some fear of the new Internet (HTML5 coding and other jargon that becomes [...] Read more – ‘Don’t fear the Internet’.
Team One Adds to Creative Talent, Hires David DeRoma and Eric Arnold: Perhaps creating one of its most dynamic new creative pairings, Team One has hired the creative team of David DeRoma and Eric Arnold. Read more – ‘Team One Adds to Creative Talent, Hires David DeRoma and Eric Arnold’.
Highlights from thinkLA’s “Brands & Bands” Forum: Team One Account Director Nathan Smith moderated last week’s thinkLA “Brands and Bands” panel. Presented from the historic Studio Room A at Hollywood’s Capitol Records, discussions centered around how advertisers are working with labels and musicians to identify mutually beneficial partnerships that positively advance all marketing objectives. Participating on the panel were Dax Kimbrough [...] Read more – ‘Highlights from thinkLA’s “Brands & Bands” Forum’.
T.O.G. Opening Exhibit July 26, 2011: On July 19th 2011, TOG [Team One Gallery] opened with its first art show. Read more – ‘T.O.G. Opening Exhibit’.
Trying to predict the future of fuel: As part of our Lexus Engineering Amazing campaign we recently launched an AdMob mobile ad that asked you to try to predict the future of fuel in the palm of your hand. Read more – ‘Trying to predict the future of fuel’.
Why Make an Ad When You Can Build a Business? July 29, 2011: Instead of helping L.A. environmental non-profit Heal the Bay design a new ad campaign Read more – ‘Why Make an Ad When You Can Build a Business?’.