WORK
LEXUS “ACTIVELY SAFE”
Client: Lexus
Date: 2008
Date: 2008
The conventional measure of a car’s safety always seemed so simple: how well does it protect you in an accident? But the most compelling benefit of the Lexus RX was how its Safety features helped you avoid an accident in the first place. The “Actively Safe” campaign launched an entirely new way of thinking and talking about safety.
