Taking the road less traveled, going off-script, challenging convention – no matter your turn of phrase, the feeling is the same. We’re all looking for ways to shake things up and keep life exciting. To capture these feelings, Lexus partnered with Team One to debut the “Never Lose Your Edge” campaign. Marking the launch of the all-new 2023 Lexus RX, the campaign is an ode to Lexus’ relentless pursuit to improve the RX with each new generation. The campaign was tailored to highlight the vehicle’s new bold design and intuitive technology.

Team One’s “Unfollow”, in an exclusive partnership with Warner Brothers, plays on the universal appeal of “The Wizard of Oz.” The spot features the classic film characters as a modern family in the new Lexus RX. It asks, what if Dorothy had ignored the advice to “follow the yellow brick road” and, instead, took the road less traveled? 

Like the all-new 2023 RX, “Unfollow” reimagines what is possible with a fresh interpretation of one of the most celebrated films of all time. 

“Unfollow” will run across linear, connected TV, digital video and social media.