The holiday season is meant for magic.
Lexus and its now iconic red bow have made a return—only this time, we’ve taken a heartwarming approach to the holidays. With a mix of broadcast, OOH and social media, this year’s December to Remember is sure to leave quite a sizable impression.
This year’s “December to Remember” campaign is all about celebrating the moments that can’t be wrapped. Laughs. Memories. Surprises. Our two new broadcast spots above, “Sled Dogs” and “Overnight Lexus,” capture the gift of holiday cheer with furry friends, family and loved ones.
But how do you make a well-known holiday campaign stand out amongst the clutter of competition? You make it big. Literally.
Beyond the all-new spots, we helped Lexus take over the biggest attraction in Vegas—the MSG Sphere—turning it into the world's largest snow globe, which cracks open to reveal the all-new Lexus GX wrapped in the brand’s unmistakeable red bow.
And we didn’t stop there. TikTok content creator Sebastian Jern helped bridge the gap with younger viewers, leveraging social media trends to create an intricate, miniature winter landscape, featuring a Lexus RX topped with a big red bow. Check out the TikTok post here: https://www.tiktok.com/@sebastianjern/video/7307270223818771744?_r=1&_t=8iNiLh9rmJ9
