Every year, Lexus ushers in the holidays with the December to Remember campaign including the familiar jingle, the red bow, and the gift-giving moment. This year, the signature campaign took a unique approach. Team One, together with Lexus, brought back the two successful spots from last season, “Wonderland” and “Runway”, and also created something shiny and new: “Time Machine.”

It’s the story of an imaginative kid who can’t wait for the holidays. And he becomes convinced his spaceship-y new Lexus is … spoiler alert … a time machine. After all, Lexus doesn’t just make cars. Lexus creates emotion and experiences – the kind that can seemingly teleport you to a whole new place. 

This campaign is supported by television, radio, print, point-of-sale, outdoor, interactive, social, PR, and Lexus.com. It also features a branded cultural integration through a partnership with the gourmet bakery, Sprinkles.